Client Profile
Our client is a leading technology company whose solutions provide hospitals with secure, HIPAA-compliant access to crucial patient data to both remote, offsite locations as well as during IT system downtimes. These offerings have been in high demand with the increased need to share data throughout healthcare systems as well as recent spikes in cyberattacks and natural disasters, on top of regularly planned system maintenance and power/internet outages. With more than 23 years in business and 700+ clients across North America, this company enables hospitals to improve efficiency, streamline workflows, provide optimal patient service and high-quality care, all while meeting strict federal patient privacy and access requirements.
Challenge
The client recognized that its website, logo, graphics and overall branding did not reflect the innovative, forward-thinking nature of its products and expert team. They also realized a modern look and feel and an intuitive online user experience would present the right image to help attract new hospital customers who are used to operating in a modern, tech-savvy space.
Solution
Envision Health collaborated with the client’s executive team to conduct a complete branding overhaul, including:
- An entirely new brand look, tone and feel, including a refreshed logo, color palette and font updates
- Further refined and sharpened messaging and positioning
- A new tagline that more effectively captured the essence of the client’s brand
- A refreshed collateral system to help present the right image at every touch point in the sales process
Results
Envision Health completed the branding overhaul in 10 weeks, from conception to completion. Deliverables included:
- New logo and tagline
- Refreshed website language/copy
- New color palette, images, fonts
- Templates for product briefs, case studies, and pitch deck
- New business cards
- New product briefs for use as collateral for sales team
- New client case study, to be used for lead-generation on new website
- New blog posts
- PR initiative announcing new branding, including press release, social media, and targeted media outreach
The client’s new brand foundation has invigorated the team and their sales efforts, supporting their goals to significantly expand the business this year. Envision Health will continue to help accelerate the client’s growth with ongoing marketing and PR initiatives including thought leadership, lead generation, media placements, conference planning and other breakthrough marketing & PR initiatives.