Client Profile
Founded in 2015, the digital startup created a comprehensive patient engagement platform that is dramatically improving patient satisfaction and outcomes while reducing overall costs. The platform uncovers and helps healthcare providers address patients’ underlying social determinants of health (SDOH). Our client has guided patients, providers, pharmacies and payers to reach and sustain their core value of improving patient health by providing better information, better care, and better results.
Challenge
In 2019, this innovative SDOH vendor hired Envision Health to help define their story, increase brand awareness and ramp up their lead generation initiatives.
Solution
Envision Health created a clear, provocative story. By creating a unique narrative tailored to their market targets, Envision helped this vendor to further establish itself as an industry leader and differentiate themselves from the competition.
Envision Health delivered an aggressive, integrated, strategically driven scope of work that consisted of:
- Comprehensive website redesign – strategy, design, and execution
- Innovative content/thought leadership creation plan
- Lead generation plan including:
- Sales referral program
- Targeted email outreach
- Direct social media outreach social selling
- Inbound demand generation activities
Result
As a result of Envision’s efforts, this vendor has continued to achieve success in growing its business across the spectrum of healthcare. From a marketing perspective, this client has achieved the following immediate results:
- 24 organic leads from their website in 3 months which had only generated 2 or 3 leads in the prior year
- Published thought leadership, collateral and social media content that positioned them as SDOH experts
- Covered or mentioned by media outlets four times in the three months following the website launch, including HFMA, Crain’s Detroit Business, Healthcare Innovation, and Healthcare Business and technology