Envision Health is proud to announce that our client, Lynx Dx, has has been honored with two prestigious eHealthcare Leadership Awards!
These accolades highlight Lynx Dx’s exceptional digital presence and impactful content, which provide prostate cancer education and resources for both patients and physicians. Envision Health had the pleasure of supporting Lynx Dx in creating a digital strategy that emphasized their commitment to prostate cancer awareness in both engaging and meaningful ways.
Best Overall Internet Site – PLATINUM
The PLATINUM award for Best Overall Internet Site recognizes Lynx Dx’s outstanding website, which provides visitors with clear, easily accessible information about MyProstateScore 2.0, the company’s revolutionary prostate cancer risk assessment tool. The site’s design highlights the Lynx Dx brand and provides an intuitive user experience for doctors, patients, and caregivers. This award follows Envision Health’s 2023 Digital Health Award win, where the Lynx Dx website was lauded for its innovative approach to healthcare communication.
Winning the eHealthcare Leadership Award for Best Overall Internet Site is a testament to the collaborative efforts of Envision Health and Lynx Dx,” said Sarah Melvin, Digital Marketing Director at Envision Health. “Our goal was to create a website that not only reflects the groundbreaking work of MyProstateScore 2.0 but also serves as a trusted resource for patients, caregivers, and physicians. We’re thrilled to see this dedication recognized on such a prestigious platform.”
Best Short Video Content – GOLD
Lynx Dx’s video series, “Lynx Dx Goes Beyond the Mustache for Movember,” skillfully blends the fun and serious sides of Movember, capturing the spirit of the campaign with creative storytelling. Envision Health Creative Director, Greg Abele, explained the approach behind the video that incorporated a BBQ theme to capture audience attention:
“For the initial Movember video, we filmed staff during their annual summer BBQ. To capture the fun and light-heartedness of the event, I created a simple BBQ logo to set the tone, laid it over a blue-tinted video of one of the employees opening the grill, and framed photos to create a memory-like feel, taking the viewer through an event carousel. All of this was set to a light, fun, uplifting soundtrack to evoke the feel of a summer BBQ.”
The upbeat tone of the video transitions seamlessly into a more somber moment as employees share personal stories about why prostate cancer awareness is so important.
“For the individual interview videos, we wanted to start with a catchy opener to grab the viewer’s attention. The Movember intro logo was designed to be both fun and classical, which led into a fast-paced overview of all the employees holding up fake mustaches. Then, I shifted the mood to a more serious tone as employees told their personal stories. The transition blended the fun and seriousness naturally, reflecting the values and mission of Lynx Dx.”
This perfect balance of lightheartedness and gravity made the video emotionally impactful and engaging for viewers.
A Winning Partnership
At Envision Health, we are proud to help our clients achieve exceptional results. Lynx Dx’s eHealthcare Leadership Awards success is a testament to the power of effective digital strategy and compelling content. These awards highlight the hard work of our team and Lynx Dx’s dedication to advancing prostate cancer awareness and screening technology.
We were also honored this year to be recognized by Swaay.Health as the 2024 Healthcare Agency of the Year. This award reflects our continued commitment to delivering impactful digital marketing solutions for the healthcare industry.
About Envision Health
Envision Health is a marketing, public relations and consulting firm founded by industry experts and focused on advancing healthcare and technology solution providers. The company blends clinical insight and marketing and PR expertise to transform healthcare communications, from marketing and PR strategies and tactics, to company rebrands, to media relations. Envision’s experts ensure every deliverable is strategically aligned, clinically informed, and creatively inspired. For more information about Envision Health’s services and recent achievements, please visit www.envisionmarketingandpr.com.
About Lynx Dx
Using technology developed at the University of Michigan, Lynx Dx provides best-in-class diagnostic testing services to help people live healthy and productive lives. The company’s mission is to develop superior genomic tests where there is clear patient need. Lynx Dx produces tests with the highest degree of accuracy and efficiency combined with an unparalleled customer experience. For more information about Lynx Dx, visit www.lynxdx.com.